Tony Robbins and Maestro Exhibits Announce Collaboration On First Ever Immersive Wellness Experience
An immersive journey into Tony Robbins' transformational methods, powered by cutting-edge technology and AI

Maestro Exhibits (maestroexhibits.com), a leader in large-scale immersive cultural and experiential productions, today announced a groundbreaking collaboration with globally renowned entrepreneur, author, and personal development leader Tony Robbins to create and present a first-ever immersive wellness experience of its kind.
The 90-minute legacy immersive experience called "Breakthrough"— currently in development—is scheduled to premiere in Miami in 2027 and will translate Tony Robbins' most impactful teachings, methodologies, and transformational insights into a fully immersive, multi-sensory journey. Blending live storytelling, cinematic-scale immersive visuals, spatial sound design, and advanced interactive technologies including AI, the experience is designed to engage participants emotionally, intellectually, and physically, offering a powerful new way to experience personal transformation.
The project represents a significant evolution in the fast-growing immersive wellness sector, bringing together world-class experiential design and one of the most influential voices in personal development.
About Tony Robbins
Tony Robbins (tonyrobbins.com) is a world-renowned entrepreneur, #1 New York Times bestselling author, philanthropist, and the nation's leading life and business strategist. For more than four decades, Robbins has empowered over 100 million people across the globe through his live events, books, digital programs, and strategic coaching of leaders, athletes, and Fortune 500 executives.
Known for his ability to create rapid, lasting change, Robbins' work integrates psychology, neuroscience, physiology, and peak performance strategies. This immersive wellness experience marks the first time his content and methodologies are being translated into a fully immersive experiential format.
About Maestro Exhibits
Maestro Exhibits develops and produces next-generation immersive experiences that connect audiences with iconic figures, cultural legacies, and transformative ideas. Building on years of leadership in immersive art, live entertainment, and large-scale touring productions, Maestro Exhibits focuses on creating meaningful, emotionally resonant experiences at the intersection of culture, technology, and human potential.
The company is led by founder and producer Maria Shclover, an internationally recognized arts entrepreneur with more than two decades of experience producing and touring major theatrical, musical, and immersive projects across the United States and globally. During the COVID era, Maria co-produced and co-presented landmark immersive exhibitions that helped pioneer a new art movement in America, reaching audiences across major markets from 2021 to 2024, and transforming how people experienced art in a time of social distancing and beyond.
The Immersive Van Gogh exhibition welcomed over 6 million guests in 2021 alone, generating $250 million in revenue across the United States. Its New York City opening was the largest immersive exhibition of its kind in the world and the first major cultural event to reopen safely after the onset of COVID-19. Her immersive portfolio spans major productions such as Immersive Frida, Immersive Impressionists, Immersive Vatican, Immersive Klimt, Immersive Mozart and Immersive Nutcracker, captivating audiences in major U.S. markets including New York, Chicago, Boston, and Minneapolis.
Under Shclover's leadership, Maestro Exhibits is expanding the boundaries of immersive storytelling into wellness, self-development, and transformational experiences designed for broad global audiences.