Case study
The Immersive Nutcracker

A dreamlike Christmas
A Winter Miracle reimagined the beloved holiday classic as an accessible, family-friendly immersive adventure filled with music, magic, and wonder. Set to Tchaikovsky’s celebrated score, the experience transported audiences into a dreamlike world of falling snow, enchanted toys, a magnificent Christmas tree, and a magical Nutcracker brought to life.
Monumental projections and special effects placed visitors in the center of the story as a young girl entered a fantastical world inspired by the timeless ballet. The 30-minute presentation was followed by interactive lobby activations, including a life-size Nutcracker, festive photo opportunities, and additional holiday experiences for the entire family.



THE stats
The numbers across every production
2M+
Tickets Sold
4
Major U.S. Markets
4Y+
Combined run time
Combined run time